Reddit — the “front page of the internet” — has been revolutionizing the way people interact and share ideas since its inception in 2005. Renowned for its diverse communities, ranging from light-hearted discussions on the latest memes and cultural trends to in-depth conversations on serious topics like politics, health, and spirituality, Reddit has become an influential social hub for millions. Monthly active users on Reddit are growing steadily, hitting nearly 1 billion in 2021.

So, it was a big step for NFT adoption when Reddit introduced its Reddit Collectible Avatars in 2022. Everyone cheered, but what have been the implications of this for Web3 adoption? Let’s dive in.