Thinking of launching a PFP project today? Stop. Price chart below is from Momoguro, which is helmed by a 9x Emmy-winning studio.  

Its extremely tough to launch a new PFP project that intends to become an IP/Brand business today. Real demand is just not there today. Existing participants have already found their communities (Apes, Azuki etc).

The novelty of owning these digital profile pictures has worn off. The better approach is to create something that is IP-worthy first, then leverage NFTs to grow and and co-create with your fans.