Yuga Labs: From PFPs to Games - Where Does It Go From Here?

On April 30th, 2021, Yuga Labs created Bored Ape Yacht Club as an exclusive members club gated by a 10k collection of ape-inspired profile picture NFTs. The project became renowned for continually driving value back to its holders.

At some point, however, Yuga Labs understood that it could not perpetually release additional NFTs or minor perks in order to maintain user engagement and the FOMO-driven high valuations. Thus, the company adjusted its strategy to focus on content and revenue-generating business models. It is now self-described as an ecosystem brand with a focus on multimedia entertainment that leverages its various IPs to create meaningful consumer experiences.

In recent months, Yuga Labs has concentrated its efforts on its two main pillars, the BAYC IP and the Otherside metaverse, with ApeCoin being the fuel that freely moves between ecosystems. The majority of the company’s focus and resources have been allocated to build out several story-driven initiatives that live within these two worlds and often cross over.

This report will, at a high level, outline each one of Yuga Labs’ gaming-related ecosystems and dive into a granular analysis of the pros and cons of each. By the end, we hope you have a better understanding of what Yuga Labs is trying to accomplish as a newly formed games developer and what this means for the future of the firm and the underlying assets within.

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