The Pudgy Penguins brand has proven remarkably successful with its consumer-focused strategy, accumulating billions of Giphy & Tenor views per month, tens of millions of Instagram & TikTok likes, and selling over 1 million Pudgy Toys (>$13 million in revenue) through big-box retailers like Walmart.

Their recently launched Ethereum L2 – Abstract – isn’t trying to solve every blockchain challenge; rather, it aims to onboard Web2 consumers by hiding Web3’s complexities behind a clean and polished user flow. They’ve emphasized the importance of intuitive UI/UX for user onboarding, and they’ve followed through by presenting a sleek interface with minimal friction. With fast transactions, largely hidden Web3 elements, and a built-in discovery feature, exploring apps on their platform feels good – if it weren’t for the lack of live apps to discover.

Abstract XP

Abstract’s incentive model aims to address “longstanding Web3 pain points”