While the future of Web3 gaming, as most of you remember it, remains fairly bleak, the traditional gaming market continues to experience YoY growth. Interestingly, one high-growth-rate sector in particular has been getting a lot of attention in recent years and shares many traits with what we call play-to-earn. As this sector continues to evolve, I believe it will inevitably reach a point where most, if not all, of the major incumbents turn to the blockchain as their primary financial rails. Below is a brief overview of the state of rewarded user acquisition (UA), loyalty platforms, and the future of rewarded play.

For anyone paying, it is already well established that rewarded UA is where a large portion of VC attention has been focused on over the past few years. Now that peak throth is likely behind us, we are starting to s