Once known for being one of the most iconic rugs of the last NFT cycle, Pixelmon has seemingly risen from the ashes after its IP was acquired by LiquidX, a crypto native venture fund turned operator, in September 2022.

In spite of its infamous origin story, with >$70M in total capital raised and after almost two years of building, the new leadership has taken the Pixelmon IP and turned it into a multi-facetted gaming ecosystem.

The Pixelmon IP is now comprised of a publishing and infrastructure platform called MON protocol, several first-party games, over 60 third-party project partnerships, an anime series, and publishing deals with Solana, Immutable, and Aptos.

Tying all of this together is $MON, the much-anticipated ecosystem token that is set to launch on-chain on May 27th. This brief memo will highlight all you need to know about the TGE, what we expect from the launch, and why this has the potential to be one of the biggest Web3 gaming launches of 2024.

Disclosure: Delphi Ventures is an investor in MON Protocol.

$MON TGE 101

MON will get listed on Bybit, Gate, MEXC, Bitget and a couple other exchanges around 10am UTC on May 27th. Due to the large amount of hype and partner communities, the launch is expected to generate