pump.fun's Sapijiju: First-Ever Discussion on Building the Future of Social Trading

Join Anil Lulla and Yan Liberman as they host Sapijiju, co-founder of Pump.fun and one of crypto’s most ambitious young builders. Sapijiju reveals the true vision behind Pump.fun — far beyond being just a meme coin launchpad, it’s positioning to become the world’s most financially rewarding social platform. Learn how they’re revolutionizing creator monetization, their $2B war chest strategy, and why they believe traditional social media platforms are fundamentally broken.

Pump.fun: https://pump.fun

🎯 Key Highlights

▸ The real Pump.fun vision: Building a social trading super-app that combines TikTok, Robinhood, and Twitch
▸ Creator revolution: How streamers are making 100-300x more than on traditional platforms
▸ From 9 failed products to product-market fit: The brutal journey to building Pump.fun
▸ Why Sapijiju believes most crypto companies are “failed businesses” riding Bitcoin’s coattails
▸ The new creator fee structure generating $2.4M in fees to creators on day one
▸ Mobile-first strategy: Why desktop-only crypto apps will lose to social-native platforms
▸ $2B balance sheet strategy: Smart capital deployment vs. traditional VC approaches
▸ 100% revenue buybacks: Following the Hyperliquid and Binance playbook
▸ Beyond meme coins: Plans for a stablecoin and full financial ecosystem
▸ Why young founders are crypto’s secret weapon against traditional finance
▸ The broken incentive structure of traditional social media platforms
▸ DAT considerations and institutional access to crypto’s cash cow
▸ Go-to-market: Targeting the 16-24 demographic that incumbents ignore
▸ Platform statistics: 70 employees, $1.6B locked Solana, and massive daily volumes
▸ M&A strategy: “Gobbling up everything” with a Facebook-style acquisition approach

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🧠 Follow the Alpha

▸ Sapijiju’s Twitter: @sapijiju
▸ Pump.fun Twitter: @pumpdotfun

🔗 Connect with Delphi

🌐 Portal: https://delphidigital.io/
🐦 Twitter: https://x.com/delphi_digital
💼 LinkedIn: https://www.linkedin.com/company/delphi-digital/

🎧 Listen on

Spotify: https://open.spotify.com/show/62PR1RigLG2YN5Pelq6UY9?si=18ac7ccf36ab4753&nd=1&dlsi=50105fd66e6c4124
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-delphi-podcast/id1438148082
Youtube: https://www.youtube.com/channel/UC9Yy99ZlQIX9-PdG_xHj43Q

Timestamps

00:00 – Introduction and Sapijiju’s background in crypto
02:00 – From high school mining to Discord moderating: Sapijiju’s crypto journey
04:45 – Nine failed product attempts before Pump.fun success
07:15 – The product-market fit breakthrough and anti-rug mechanism
09:15 – Post-token launch challenges and team scaling to 70 people
10:30 – Beyond meme coins: The real vision for social trading super-app
13:00 – New creator fee structure: $2.4M paid to streamers on day one
14:15 – Why traditional social platforms fail creators financially
16:45 – The streaming revolution: 300x better monetization than Twitch
18:15 – Social features: DMs, live streaming, and mobile-first approach
19:30 – Competing against Coinbase, Binance: “They’re all the same slop”
21:45 – User behavior patterns: 8 hours on TikTok + financial layer
24:30 – Building network effects through high-quality creator incentives
26:30 – $500k investment in creator starter kits for onboarding
28:00 – Mobile-first strategy for viral growth and billion-user potential
29:15 – Zora comparison: Content-first vs. coin-first approaches
31:15 – Small granular changes driving 5x streaming growth
33:30 – Creator freedom: Not enforcing behavior, building a sandbox
35:15 – Telegram integration and crypto-native communication tools
36:30 – ICO strategy: Democratizing launches across 10+ venues
38:15 – Platform statistics: $1.6B locked Solana, billion-dollar daily volumes
39:15 – Stablecoin vision: Third-highest volume globally from usage
40:15 – Long-term ambition: “Take over the world” and global impact
42:30 – $2B balance sheet: Smart capital deployment vs. competitor advantages
44:30 – Capital as weapon: 100-120% ROI requirement on all spending
45:15 – Facebook-style M&A strategy: Acquiring next consumer waves
46:15 – DAT (Decentralized Autonomous Trust) considerations for institutional access
47:15 – 100% revenue buybacks following Hyperliquid’s success model
49:15 – VCs missing the meme coin cultural shift: “They’re just boomers”
51:15 – Story Protocol comparison: “Biggest scam I’ve seen in my life”
53:30 – Why meme coins are more honest than infrastructure “scams”
54:30 – Generational wealth transfer: Each generation creates new markets
57:45 – Crypto as the last place “you can still make it”
59:15 – Traditional finance as modern slavery for young people
1:01:30 – Black Mirror comparisons and content moderation philosophy
1:02:30 – Mobile app focus and viral growth mechanisms
1:03:30 – Revenue stabilization and scaling to $200M daily target
1:04:30 – Communication strategy improvements post-token launch
1:05:30 – Open DMs policy and two-part podcast series announcement
1:06:15 – Closing thoughts and where to find Sapijiju

Disclaimer

This podcast is strictly informational and educational and is not investment advice or a solicitation to buy or sell any tokens or securities or to make any financial decisions. Do not trade or invest in any project, tokens, or securities based upon this podcast episode. The host and members at Delphi Ventures may personally own tokens or art that are mentioned on the podcast. Our current show features paid sponsorships which may be featured at the start, middle, and/or the end of the episode. These sponsorships are for informational purposes only and are not a solicitation to use any product, service or token.