Yeah. GTM for such solutions is pretty hard because
If you don't have your own Oracle, it is difficult to maintain control over the solution, given that an Oracle price is what is being auctioned off.
You'd need to have an accumulated reputation with lending protocols for them to trust you with a super important component of their protocol.
So unless you are an established Oracle or a service provider with good reputation, it is hard to bag partnerships with dominant lending protocols, i.e. where all the liquidations happen.