If you wanted to trade through Uniswap or Kyber, the process has always been straightforward – just go to their website. But what if you wanted to trade through 0x? Where would you go then? This might seem trivial but it’s challenging to grow a userbase when it’s confusing for people to navigate your product and the customer experience is ultimately out of your control. After all, 0x doesn’t operate it’s own exchange. At least it didn’t, until now – meet Matcha.
In our 0x research report from November, one of our main critiques was that 0x was too reliant on third-party relayers to provide the consumer facing experience. As a quick refresher, relayers are independent businesses that build on top of 0x Protocol, which they leverage to run their own standalone exchanges. This model can not only lead to fragmented liquidity, but also a fragmented user experience. An
