Aku, The Moon God & The New Age of Web3 Media

APR 06, 2022 • 17 Min Read

DISCLOSURE: DELPHI VENTURES HAS INVESTED IN AKU AND SOME MEMBERS OF OUR TEAM OWN AKU NFTS. THESE STATEMENTS ARE INTENDED TO DISCLOSE ANY CONFLICT OF INTEREST AND SHOULD NOT BE MISCONSTRUED AS A RECOMMENDATION TO PURCHASE ANY TOKEN. THIS CONTENT IS FOR INFORMATIONAL PURPOSES ONLY AND YOU SHOULD NOT MAKE DECISIONS BASED SOLELY ON IT. THIS IS NOT INVESTMENT ADVICE.

Key Takeaways

  • Aku is arguably the most powerful NFT-based character today. His likeness and storyline have resonated with thousands of people, many of which had little to no interaction with NFTs previously.

  • Micah Johnson, the creator of Aku, is leading one of the first web3-native media companies centered around community, inclusion, and empowerment. He and his team are flipping the traditional media playbook on its head, and they’re starting to get some serious attention. Aku was recently named one of Fast Company’s Top 10 Most Innovative Media Companies of 2022.

  • Aku is supercharged by a growing community of collaborators who are both consumers and capital providers, creating collective leverage relative to Web2 counterparts.

  • One of the hallmarks of the Aku community is its high percentage of “diamond hand” holders, or NFT owners who refuse to part with their chapters. Across all 10 chapters, only ~2% of total editions (320/15,435) are available for sale on secondary marketplaces. The current cost to achieve “Moon God” status, which requires owning at least one edition from every chapter, is roughly $75K.

  • The next major milestone for Aku is the highly anticipated launch of Akutars, a collection of 15,000 unique 3D avatars that will come pre-equipped with base traits, OG Traits, Mega OG Traits, or traits from one of 6 Brand Collaborators.

  • The official Akutar public launch is scheduled for April 22nd but Aku chapter holders (and select non-chapter NFT holders) will be eligible for early access via a free airdrop. The snapshot to determine eligibility for the free airdrop will take place on April 7th at 10am ET.

  • Aku is one of the first major examples of how the model for community-driven IP can transpire in a web3 context, showing the world what’s possible when visionaries and communities unite.

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