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Fan Tokens: A New Revenue Stream For Teams Selling Influence To Fans

Oct 5, 2021 · 10 min read

By Ashwath Balakrishnan

What makes crypto unique is its ability to incentivize and bind communities together towards a common end. Often, these communities are brand new, generally coalescing around an asset and technology soon after their creation. But what about existing, real world communities that already span the globe? Could they not stand to benefit from crypto as well?

Recently, I popped my head up from the usual crypto rabbit hole to relax and watch some sports, namely football (i.e. soccer for the Americans). Now, as a research analyst, I’m always looking for new ideas in unexpected places and as I gazed at the football match on my tv, one was staring me straight in the face – fan tokens.

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