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Introduction
Holding gaming guild tokens has been max pain for crypto investors in 2022. Every token in this comparison is down more than 80% year-to-date. Certainly, many sectors of crypto have been hit hard in recent times, but gaming-related tokens have felt the full wrath of the unforgiving bear. It begs the question; do crypto gaming guilds have product-market fit in the absence of hyper-growth play-to-earn games?
If our definition of a guild is limited to “play-to-earn scholarship provider” then the answer is probably not. However, many guilds are strapped with investor cash and have retained tens of thousands of members with varying degrees of loyalty despite the gloomy market conditions. For guilds fortunate enough to find themselves in this position, the souring sentiment around play-to-earn and the simultaneous bear market need not imply game-over. What it does mean however is that surviving guilds must embody the ‘p
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