Generative Art Takes Off — Is It The Defining Art Movement Of The Century?

JUL 18, 2022 • 25 Min Read

Teng Yan Teng Yan
DISCLOSURES: THE AUTHOR OF THIS REPORT HAS MATERIAL POSITIONS IN ART BLOCK NFTS. THE AUTHOR HAS NOT

The Second Wind in Generative Art

Let me highlight why I believe it is worth paying attention to generative art now. While most of the financial and crypto sphere has been dealing with a bear market and down-trending asset prices, generative art clearly didn’t get the memo. In fact, interest is booming.

What could be driving this new narrative?

  • Mindsets are changing around NFTs. Until now, many NFT collections (PFPs, game assets, virtual lands) have been valued, at least partially, based on their utility or potential utility in the future. For example, a Moonbird has value partially on the expectations that it will be entitled to future airdrops by PROOF and benefits the upcoming metaverse that Kevin Rose and his team are building. In bull markets, expe

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