Messi signed a $20M deal with Socios, a Web3 fan engagement and rewards platform, and an equity deal ...

Tokens associated with platforms that help football teams issue fan tokens such as Socios (CHZ: -21%)...

The two leading platforms to issue fan tokens are Socios and Bitci.

A Primer on Socios Make no mistake though, the creation of fan tokens is indeed driven by money....This all brings us to Socios, a platform built on the Chiliz blockchain, that sports teams partner with...On Socios, the top fan tokens today are centered around football....Regarding the latter point, a 50-50 revenue share is extremely aggressive on the part of Socios.