While only accounting for 9% of all mobile games in 2020, IP games generated 17% of all downloads and more revenue relative to non-IP games. Almost all of the top 10 global IPs have expanded into gaming, with Pokémon taking the top spot at an estimated $100B in lifetime gross revenue. We will soon see a lot more global IPs launch blockchain games and onboard millions into Web3.
This report will outline the impact global IPs can have on gaming businesses, explore some of the more successful case studies, and list some of the notable Web3 examples.