Phygital refers to items that exist in both digital and physical form, tied together by an NFT. In essence, a digital twin. Demand for these will grow as we juggle our real-life and online identities.
An example of a phygital item is the Nike AR Hoodie. Clone X NFT owners can “forge” and claim a physical hoodie, while their Clone X avatars can wear the digital version in several virtual environments. Each physical hoodie contains an NFC chip which can be used to link and authenticate the item with the NFT.
