Prop House is an experimental new approach to capital deployment: an auction of ETH where the bids placed are proposals that anyone can submit. At the end of each auction, Noun owners & appointed communities vote on which proposal gets funded. This promotes competition & prioritization of proposals, rather than the traditional Yes-No approach. Prop House minimizes friction for proposals, allowing the proliferation of new ideas not limited to Noun owners, and making it easier for anyone to launch an idea. Prop House represents a more scalable way for capital deployment since it does not require a full vote by Nouns members who may not have time to go through every proposal. Instead, part of the responsibility is delegated to various Nounish communities.