Introduction It’s tough to be a brand today....A Greenfield Opportunity For Brand Growth Consumer brands need to think outside the box....Brands can observe actual user behaviors on-chain, beyond just their brand, and offer consumers highly...BRAND 3: Asprey x Bugatti — Two Luxury brands collaborating in Web3 In 2023, Asprey Studio and Bugatti...

’re better equipped to answer this question – where do you want to build the future of your digital brand...Fiat gateways are likely a top priority for mainstream brands given that most of their audience doesn...Immutable X follows having already attracted several strong game brands....NFTs are hot and major brands have noticed.

It’s an experiment on how to scale a brand in the fastest way possible....Here we assume an exponential brand growth curve for a successful project....There has been a large gap between the NFT supply and actual brand value for a long time....This aligns token inflation more closely with the growth of the brand over time and reduces the supply-brand...

📊 Nike NFTs Dominate Other Fashion Brands In Royalty Collections As of August 25th, Nike remains...the most successful fashion brand to issue NFTs.

The next generation of brands embracing NFTs can draw valuable insights from previous brand experiments...For brands looking to enter Web3, collaborating with existing Web3 brands, such as PFP communities, can...in the space that the brand will resonate with....Business partners can plug into a brand’s loyalty program more easily.

📊 Nike’s NFTs Launched Last Week Earn More Than All NFT Revenue of Other Big Brands Minting for...

Let’s say, I’ll let you pick the major brand....Do they then go to these brands and say, “Hey, we’re going to build the experience for you.”...We’ve started to see, there’s not really a lot of places for major brands to go....Do you think brands and enterprises are ready to give up that control?...I mean, it’s just powerful for the brand for the people.

NOTE: Since original publication, Tracer Dao has re-branded to Mycelium.

NFTs Not Affected by Macro Uncertainty Marquee NFT brands have stayed resilient amid all the recent...NFTs that have better branding like BAYC and CloneX seem to be performing better than the rest....NFTs Not Affected by Macro Uncertainty Marquee NFT brands have stayed resilient amid all the recent macro...

Introduction There’s a brand new DEX in town, and it’s quietly sitting among Ethereum’s top 5 DEXs by...There’s a brand new DEX in town, and it’s quietly sitting among Ethereum’s top 5 DEXs by volume.

It is a combination of a closed social network, co-operative gaming, shared brand identity, token gamification...Social tokens enable an interesting take on speculative assets that trade based off personal brands in...

...grossing media franchises, are game-original IPs, with Pokémon claiming the number one spot in terms of brand...The other option for games to leverage IP is to partner with existing brands....As a ubiquitous brand, Monopoly is able to do both, capitalize on external IP and leverage their own.

Two major strategies have been adopted by fashion brands using NFTs: Expand their brand awareness and...Brands can incentivize community activities in an efficient manner, nurturing micro-influencers and brand...Luxury Brands Dive Headfirst Into NFTs Luxury fashion brands built their fortunes off the human desire...brands.

This virality rapidly contributed to the success of the brand and further expansion through other collections...detail later on), hitting a total market cap of $240M and placing Remilia as the fourth largest NFT brand...as one would expect from an actual corporation, which was only necessary as a multi-million dollar brand...

Big Brands Are Embracing NFTs Several big brands have generated meaningful revenue from NFTs, including...Every brand is different, but many have overlapping goals that make Web3 enticing....Not every brand will get this right, and many brands may not be able to create a sustainable Web3 strategy...

Digital” is a collaborative association of independently owned and operated entities sharing the “Delphi” brand...entities, “Delphi Research” entities and the “Delphi Labs” entities collaborate under the “Delphi Digital” brand...Open Source Branding: Both the Astroport and Mars brands are open-sourced under creative commons licenses...

Character Brands & NFTs The market for character IP brands is huge....How would we measure success for character IP brands?...They will launch new brands leveraging Web3 tools....Brands can observe actual user behaviors on-chain, beyond just their brand, and offer consumers highly...

NFTs Now Endorsed by Brands and Celebrities While it might have looked gloomy for the wider crypto...These branding partnerships and celebrity purchases have brought in a lot of attention to BAYC, ultimately...RTFKT studios (Creators of CloneX) were also acquired by a large brand you may have heard of — Nike.

In February 2023, the Hadeswap team acquired SMB and is currently redefining the brand’s direction....Currently, ABC is focusing on building its community governance structure, growing its brand, and finding...Like other PFP projects such as Doodles and Azuki, Claynosaurz aims to build a strong IP brand with Web3...

Furthermore, UGC offers brands a seamless environment in which to build experiences on the platform....In addition, users were 4% more likely to follow the brand on social media and 3% more likely to look...The ease with which users can jump from one experience to another increases brand exposure across the...